At Frontline, nothing is put into production until it is absolutely right. There is no compromising on any aspect of design or build, whether part, upgrade or complete car. Testing is arduous and thorough and reliability is paramount. It took 10 years of research and development to produce the first LE50 in 2012, and every Frontline car has a perfect reputation for very high performance, enviable reliability and exceptional build quality.
Central to the Frontline difference is the involvement of the customer in an instrumental way: the customer's choices and involvement are part of a creative partnership ensuring a truly personal commission.
From colours and finishes to various component choices and interior specifications, a Frontline Edition has many individual elements, especially if a Bespoke Edition, where we try to make anything possible. During the consulting process the customer has a chance to explore and create their very particular vision, with samples seen and options explored. Only then will the project be formally budgeted.
It’s not just at the commission stage that we involve the customer. There is interaction throughout the design and build process. We often find the customers’ wider family like to be involved. Husbands and wives, children and grandchildren can all have input, and on occasion even roll their sleeves up, too. It’s all about 'the making journey'. No commission is simply standard.
Once a customer has spec’d his or her commission and the project is scoped, an original donor car is found. This will be the source of the final car’s identity and continuous history, but every element of the vehicle is restored, optimised, improved or evolved too far ‘better than new' levels of excellence.
In order to maximise efficiencies, all the components required for the car’s build are ordered from the beginning. An all-new authentic Heritage bodyshell is prepared, painted and thoroughly sound-proofed, providing levels of refinement never imagined possible in a MGB.
While the body is being prepared, painted and soundproofed, other component assemblies such as engines, final drives and suspension systems are prepared on-bench. The chassis is prepared, trim items, such as dashboards and instrument clusters, are built and customised.
Wiring the car is complex and is undertaken with great thoroughness using very high quality materials. Routing ensures absolute reliability. Sound system wiring and mounting is also undertaken at this stage before window mechanisms and door latchings are fitted.
Trimming is undertaken in parallel to the assembly builds and can involve a great many bespoke elements, depending on the order. Hides are carefully selected and checked for the tiniest flaws before being tailored to fit the precise commissions of the client. The trim panels, seats and roof along with any brightwork are the last elements to be fitted.
Once the car is driving it will undergo a few hundred miles of run-in and rigorous testing. Nothing is left to chance. Suspension, brakes, geometry and engine management are all assessed, adjusted and optimised. Cosmetics are given full lustre and polish treatment and every element of the car is detailed for immaculate delivery.
Commissioning a Frontline is quite unlike buying any normal car. The involvement of the customer from beginning to end of the process and the consequent handover and aftercare service means nothing is left to chance.
In the case of international commissions, Frontline usually attend personally to see the car delivered and guide the new owner through the driving and basic maintenance process.
While Frontline cars are not complex to maintain, servicing and warranty work (if ever applicable) is vital to have carried out in an easy and practical fashion. Our personal guidance facilitates this.